AppExcchange
Channel · WhatsApp

WhatsApp,
inside Salesforce.

Two-way WhatsApp conversations on every Salesforce record. Send templates, run broadcasts, automate replies with AI, and keep every message attached to the right Lead, Contact, or Case — no copy-paste, no third-party inbox.

4.9 ★★★★★ · 500+ teams trust WatBox · Salesforce AppExchange
WhatsApp Business
98%
open rate
SK
Sara Klein
Contact · Hot Lead
Logged on Salesforce
+54% engagement uplift
Hey! Loved the demo last week 🙌
10:42 · ✓✓
Live · WhatsApp API
98%
Open rate on WhatsApp
3 min
Average read time
30x
Higher reply vs email
54%
Engagement uplift

Everything you need —
in Salesforce.

01

Two-Way Conversations

Send and receive WhatsApp messages directly inside Salesforce Lightning — every reply is logged on the right Lead, Contact, or Case automatically.

02

Approved Templates

Use Meta-approved WhatsApp Business templates for marketing, order updates, OTPs, payment reminders, and customer notifications — all compliant out of the box.

03

Broadcast Campaigns

Send personalized WhatsApp broadcasts to segmented lists — Leads, Contacts, or custom audiences from any Salesforce object, with merge fields and scheduling.

04

WhatsApp Calling

Make and receive WhatsApp voice and video calls directly from any Salesforce record — no separate dialer, no missed customer calls. Every call auto-logged.

05

WhatsApp Coexistence

Keep using the WhatsApp Business app on your phone while also using WatBox in Salesforce. The same number works in both — agents and customers stay in sync.

06

Voice Notes & Transcripts

Send and receive WhatsApp voice notes from Salesforce. Inbound voice notes are auto-transcribed by AI and attached to the record as searchable text.

07

AI Auto-Replies

Set up keyword-based auto-replies and AI-driven conversational responses so customers get instant answers, day or night, in 50+ languages.

08

Full Message History

Every WhatsApp conversation — inbound and outbound — is permanently logged on the Salesforce record with media files, timestamps, and agent attribution.

09

Inbound to Salesforce

WhatsApp inbound messages create or update Leads, Contacts, and Cases automatically — no manual data entry, no missed conversations.

10

Embedded Signup Forms

Capture opt-ins via embedded WhatsApp signup forms — fully compliant with Meta's opt-in rules and recorded with consent metadata.

11

Click-to-WhatsApp Ads

Run Meta Click-to-WhatsApp ad campaigns and capture every lead in Salesforce in real time, with full attribution back to the ad set.

12

Reports & Dashboards

Native Salesforce reports for delivery rates, response times, agent activity, template performance, and campaign ROI.

13

Multi-Number Support

Run multiple WhatsApp Business numbers from one Salesforce org — assign by team, geography, brand, or campaign.

14

Media & Documents

Send images, videos, PDFs, audio messages, and location pins. Receive attachments and have them stored on the Salesforce record.

15

Quick Replies

Save and re-use frequently sent messages as quick replies — agents respond 5x faster without losing the personal touch.

From zero to live —
in days, not months.

01

Connect your WhatsApp Business account

Link your Meta Business Manager and verified WhatsApp Business number to WatBox inside Salesforce — guided setup, no developer required.

02

Map fields to Salesforce

Choose which Salesforce objects (Lead, Contact, Case, custom) receive inbound messages and outbound logs. Map merge fields for personalization.

03

Build templates & flows

Create Meta-approved templates in WatBox. Trigger them from Salesforce Flow, Apex, or any standard process. Set up AI auto-replies for common queries.

04

Go live & track

Start sending and receiving. View all activity in native Salesforce reports — delivery, replies, conversions, agent performance.

See how teams
put this to work.

Sales follow-ups in seconds

A new Lead lands in Salesforce. WatBox sends an automated WhatsApp welcome via an approved template — and when the lead replies, the conversation lands on the Lead record for your rep to continue. No copy-paste, no missed handoffs.

Order & payment notifications

Trigger WhatsApp notifications from any Salesforce process — order confirmations, shipment tracking, payment reminders, appointment confirmations. All compliant, all logged, all personalized.

Customer support that scales

Inbound WhatsApp messages auto-create Cases. AI categorizes, routes, and even responds to common questions. Agents see full chat history and customer context on every Case.

Marketing campaigns that convert

Run targeted WhatsApp campaigns to segmented Salesforce lists — abandoned cart recovery, seasonal promotions, product launches. Track every reply and conversion natively.

Common
questions.

Yes. WatBox is built natively on the Salesforce platform and listed on the Salesforce AppExchange. WhatsApp messages, templates, and broadcasts run entirely inside your Salesforce org — no external dashboards, no separate logins.

Yes. You'll need a WhatsApp Business API account through Meta Business Manager. WatBox guides you through the connection process and provides documentation. As a Meta Business Partner, we can also help you get verified faster.

Yes. You can send personalized broadcasts to lists of Leads, Contacts, or any custom Salesforce object using Meta-approved templates with merge fields. Delivery, read, and reply rates are tracked natively in Salesforce reports.

Yes. WatBox enforces Meta's template approval rules, opt-in requirements, 24-hour customer service window, and rate limits automatically. We're a verified Meta Business Partner.

Yes. WatBox includes a built-in AI Layer that can auto-respond to inbound WhatsApp messages — answering FAQs, qualifying leads, booking meetings, and escalating to human agents when needed. All conversations remain in Salesforce.

Pricing depends on your Salesforce org size, message volume, and AI usage. WatBox is significantly more cost-effective than stitching together Twilio, a third-party inbox, and a Salesforce connector. Book a demo for a custom quote.

Bring every conversation into Salesforce.

Talk to our team — we'll show you how WatBox replaces three apps and lands every message, call, and AI insight on the right Salesforce record.

All channels — one platform
WhatsApp business API for enterprises

Level up WhatsApp Integration with Salesforce

Start with a 15 day trial for you to taste the CRM + WhatsApp interactions!